MDM & DATA GOVERNANCE "REALITY CHECK" + NEXT-GEN MDM (1H2015)

Our goal is provide an "MDM & Data Governance Reality Check” scorecard that you might share with your IT and business management as well as your financial executives.
To do so, the MDM Institute is surveying mid-level IT management within a known survey pool of 3,000+ Global 5000 size enterprises that have active MDM or DATA GOVERNANCE initiatives — e.g., enterprise architects, solution architects, VPs of infrastructure, managers of corporate data governance, et al within enterprises of annual revenues greater than US$1 billion.

This survey is designed to be completed in less than 5 minutes and is organized in the following sections:
A. ABOUT YOUR ORGANIZATION & ITS MDM INITIATIVE(S)
B. NEAR-TERM MDM BUDGET & EXECUTION REALITY
C. NEAR-TERM DATA GOVERNANCE BUDGET & EXECUTION REALITY
D. NEAR-TERM MDM HIRING
E. ABOUT YOUR NEXT-GENERATION MDM PLANS
All respondents submitting a completed survey shall receive their scorecard report during 1H2015.
THANK YOU.
The MDM Institute Team

Common Industry Terminology Used in this Survey







Master Data Management (MDM). Authoritative, reliable foundation for data used across many applications and constituencies with the goal to provide a single view of the truth no matter where it lies.
Multi-Entity MDM. An MDM solution to concurrently manage multiple, diverse master data domains (customers, accounts, products) across intra- and extra-enterprise business processes. By centralizing the most critical data to a single trusted source within a cohesive data lifecycle, multi-entity MDM provides configurable process integration across multiple data domains.

Customer Data Integration (CDI). Processes and technologies for recognizing a CUSTOMER and their relationships at any touch-point while aggregating, managing and harmonizing accurate, up-to-date knowledge about that customer to deliver it ‘just in time’ in an actionable form to touch-points.
Product Information Management (PIM). Processes and technologies for recognizing PRODUCT ,SUPPLIER, and PRICING master data.
Data Governance (DG). Formal orchestration of people, process, and technology to enable an organization to leverage data as an enterprise asset.


Section A. ABOUT YOUR ORGANIZATION & ITS MDM /DATA GOVERNANCE INITIATIVE(S)
1A. Contact information.
Please be sure that you enter your email address to receive your free scorecard report from the MDM Institute on this topic. Additionally,
we will host a drawing to select five winners at random to receive a complementary pair of tickets (2) for your choice to attend an upcoming
"MDM & Data Governance Summit" conference in London/San Francisco/Sydney/Tokyo/Toronto (1H2015) or New York City/Shanghai/Singapore (fall 201) or. We also welcome you to join the 6,000+ recent attendees of these 2-3 day conferences as part of broader MDM and Data Governance community of experts (find us in LINKED IN as “MDM SUMMIT"). The five winners of two free conference tickets will be contacted by phone and email during 2015 (prior to the next event). Offer not valid where prohibited by law.

2A. Primary business. Which of the following best describes your company's PRIMARY BUSINESS?




















3A. What is your company's ANNUAL REVENUE / TURNOVER (use US$1 = €1 & US$2 = £1)







4A. How would you characterize your ROLE concerning responses given in this survey?








5A. What are the BUSINESS DRIVERS supporting your MDM & Data Governance initiatives
(If no program, what do you believe should be included in the initiative):















6A. What are the IT DRIVERS supporting your MDM and Data Governance program?
(If no program, what do you believe should be included in the initiative):













7A. How would you best describe your company's LEVEL OF INVESTMENT?











8A. How would you best DESCRIBE your organization's MDM OR DATA GOVERNANCE INITIATIVE?












9A. If you are NOT considering implementation of MDM or Data Governance why not?












Section B. NEAR-TERM MDM BUDGET & EXECUTION REALITY
1B. What is the SCOPE of the current MDM PHASE?








2B. What is the anticipated DURATION of the current MDM PHASE?









3B. What is the STATUS of the current MDM PHASE?












4B. What is the total anticipated INVESTMENT COST of the current MDM PHASE?
Internal/external staffing, services, software, & hardware (use US$1 = €1 & US$2 = £1)










5B. How would you best describe the BUDGET STATUS of the current MDM PHASE? (fiscal or calendar)

















6B. When do you expect to make your next MDM SOFTWARE PURCHASE DECISION?







7B. Which MDM SOFTWARE SOLUTIONS are most likely to be on your SHORT LIST?




















































































Section C. NEAR-TERM DATA GOVERNANCE BUDGET & EXECUTION REALITY
1C. What is the SCOPE of the current DATA GOVERNANCE PHASE?









2C. What is the anticipated DURATION of the current DATA GOVERNANCE PHASE?









3C. What is the STATUS of the current DATA GOVERNANCE PHASE?












4C. What is the total anticipated INVESTMENT COST of the current DATA GOVERNANCE PHASE?
Internal/external staffing, services, software, & hardware (use US$1 = €1 & US$2 = £1)










5C. How would you best describe the BUDGET STATUS of the current DATA GOVERNANCE PHASE? (fiscal or calendar)

















6C. When do you expect to make your next DATA GOVERNANCE SOFTWARE PURCHASE DECISION?







7C. Which DATA GOVERNANCE SOFTWARE SOLUTIONS are most likely to be on your SHORT LIST?














































Section D. NEAR-TERM MDM HIRING
1D. What ORGANIZATIONAL STYLE is in place for your MDM or Data Governance initiative?









2D. How would you best describe your organization’s MDM or Data Governance TECHNICAL MATURITY LEVEL?







Definitions:
BASIC – Application-centric approach; meets business needs only on project-specific basis
 FOUNDATIONAL – Policy-driven standardization on technology and methods; common usage of tools and procedures across projects;
 ADVANCED – Rationalized data with data and metadata actively shared in production across sources
 DISTINCTIVE – Service-oriented architecture (modular components), integrated view of compliance requirements, formalized organization with defined roles & responsibilities, clearly defined metrics, iterative learning cycle
3D. Which MDM or Data Governance ROLES are in place (FUNDED/STAFFED)?



















4D. Which MDM or Data Governance ROLES are EXEMPT from current HIRING FREEZES?


















5D. Which SYSTEMS INTEGRATORS are most likely to assist in your EVALUATION PROCESS?

































6D. Which SYSTEMS INTEGRATORS are most likely to assist with your IMPLEMENTATION PROJECTS?





















































































Section E. ABOUT YOUR "NEXT-GENERATION MDM" PLANS OR REQUIREMENTS
1E. How would you rate your SATISFACTION with your CURRENT MDM program(s)?






2E. How would you best DESCRIBE your company's LEVEL OF MDM INVESTMENT?









3E. During 2015-16, does your organization have BUSINESS INITIATIVES tied to BIG DATA (e.g., big data-enabled analytics & data enrichment for single view of customer)?




4E. During 2015-16, does your organization have BUSINESS INITIATIVES tied to SOCIAL NETWORKING (e.g., Facebook/Pinterest/Twitter-enabled e-commerce?




5E. During 2015-16, does your organization have BUSINESS INITIATIVES tied to MOBILE MDM (e.g., GPS-enabled mobile commerce?




6E. During 2015-16, does your organization have BUSINESS INITIATIVES tied to CLOUD DEPLOYMENT OF APPLICATION, DATA OR BUSINESS PROCESSES (e.g., data quality firewall for salesforce.com "orgs")?




7E. During 2015-16, what REQUIREMENTS does your organization have concerning CLOUD DEPLOYMENT OR INTEGRATION?





8E. How important is MODELING FLEXIBILITY & AGILITY to these business initiatives (e.g., relationships & hierarchies)?







9E. Is your organization ACTIVELY EVALUATING MDM TECHNOLOGIES & their ability to scale and support emerging trends CONCERNING BIG DATA, SOCIAL & MOBILE?





10E. Is your organization CONSIDERING ALTERNATIVES TO RDBMS in support of these initiatives?





11E. If YES, WHICH RDBMS ALTERNATIVES?








12E. How would you best describe your company's TIMEFRAME with respect to "NEXT-GENERATION MDM" INVESTMENT for "CLOUD INTEGRATION”?







13E. Which NEXT-GENERATION MDM SOFTWARE SOLUTIONS are most likely to be on your SHORT LIST?












14E. Which SYSTEMS INTEGRATORS are most likely to assist with your NEXT-GENERATION MDM IMPLEMENTATION PROJECTS?
















































































15E. How might we IMPROVE this SURVEY? or any other comments/insights about Current or Next-Generation MDM you care to share?








16E. How would you RANK your SOURCES OF MDM & DATA GOVERNANCE ADVICE?
Most important Least important
1 2 3 4 5
Management consultants - e.g., AT Kearny, BCG, Keane
Systems integrators - e.g., Accenture, Cognizant, TCS
Research advisory firms – e.g., MDM Institute, Forrester, Gartner
Technical trade publications, - e.g., Billing World, Information Management, Wall St & Technology
Managerial publications, e.g., CIO Magazine