CDI-MDM Best Practices 3Q2006

Section A - ABOUT YOUR ORGANIZATION

1A. Contact information. Please be sure that you enter your email address to receive a free set of research reports from The CDI Institute on this topic.

First name
Last name
Telephone
Job title
Company name
Email address
Please confirm your email address

2A. Primary business. Which of the following best describes your company's PRIMARY BUSINESS?

Section B. ABOUT YOUR CDI INITIATIVE(S)

1B. How would you best describe your company's LEVEL OF CDI INVESTMENT

Broadly EXPLORING CDI solutions to focus in this area
Specifically EVALUATING one or more CDI solutions
Currently TESTING one or more CDI solutions
Currently IN PRODUCTION with a CUSTOM-BUILT CDI SOLUTION that was developed by IT organization since 2001
Currently IN PRODUCTION with a VENDOR-OFFERED CDI SOLUTION
POSTPONED development or evaluation of commercially-available CDI solutions
CANCELLED deployment of a commercially-available CDI solution
NOT CURRENTLY DOING ANYTHING in this area

2B. How would you best DESCRIBE your company's PLANNED USE OF CDI ACROSS YOUR COMPANY?

Only within one area of the business
Multiple areas of the business but using different methods and rules
Common method and rules across the entire company
Don't know
Not applicable

Section C. ABOUT YOUR CDI BUSINESS DRIVERS

1C. How would you best RANK your enterprise’s BUSINESS DRIVERS to JUSTIFY your CDI business case?

	most important				least important
	1	2	3	4	5	6	7	8	9
Achieve competitive advantage
Centrally manage privacy policies
Comply with Federal or State legislation regarding shared data models/processes
Forecast & increase customer retention
Identify & reduce customer fraud
Increase customer satisfaction via end-to-end business processes
Integrate customer & product master databases resulting from M&A
Provide compliance & transparency for C-level execs
Reduce costs of manual customer data management

2C. Which organization / Who is RESPONSIBLE for CDI PLANNING?

3C. Who would be the PRIMARY BUDGET SPONSOR(s) for such CDI initiative?

Section D. ABOUT YOUR ANTICIPATED FIRST YEAR BUDGET (note - assume $1 = US$1 = €1)

1D. What is your TOTAL BUDGET for the first year?

2D. What is your SOFTWARE BUDGET for the first year?

3D. What is your HARDWARE BUDGET for the first year?

4D. What is your INTERNAL STAFFING BUDGET for the first year?

5D. What is your EXTERNAL STAFFING / CONSULTING BUDGET for the first year?

6D. What is your INTERNAL DATA ACQUISITION & CLEANSING BUDGET for the first year?

7D. What is your EXTERNAL DATA PURCHASE BUDGET for the first year?

Section E. ABOUT YOUR CDI TECHNOLOGY CHALLENGES

1E. How would you best RANK your TECHNICAL OBJECTIVES?

	Most important						Least important
	1	2	3	4	5	6	7	8	9	10	11
Deliver rigorous cleansing, matching, linking & identification of master data
Develop enterprise-wide customer data model
Develop supporting IT strategies for BI, application integration, et al
Ensure consistent identity mgmt while meeting privacy mores/regulations
Expand use of incumbent CRM/ERP to provide enterprise master customer ID
Extend use of legacy master customer info (CIF) file to incorporate new info sources
Increase flexibility to add new processes via service-oriented architecture
Integrate structured & unstructured content to provide max panoramic view
Manage federated master METADATA strategy allowing business line autonomy
Manage federated master REFERENCE data strategy allowing business line autonomy
Migrate legacy master customer info file (CIF) to new system landscape

2E. How would you best DESCRIBE your ARCHITECTURAL PREFERENCE?

Data Quality Service - Enterprise cleansing of master data via centralized identify, match, and cleanse utility services or products
"Chernobyl" - Encapsulate legacy applications and run data pipes in/out
External (Service Provider) - Database marketing providers, data service providers, and service bureaus (e.g., Acxiom, Experian, Harte-Hanks)
Registry (Virtual Hub) - Essentially cross-reference only plus aggregation on-the-fly; utilizes metadata layer + distributed query utilizing middleware such as enterprise information integration (EII), enterprise application integration (EAI) and portal technologies;
Persistent (Data Hub) - Essentially master reference data only; master customer information file/database, operational data store, or active data warehouse; utilizes relational DBMS + Extract-Transform-Load (ETL) + Data Quality (DQ) tools; uses only ETL, DQ tools
Transactional (Operational Data Hub) - Essentially persistent hub but includes more than master data as it includes relevant historical transactional data; uses CDI software solution and acts as hub for downstream systems; must have transaction integrity etc. and all transaction data is persisted; utilizes XML, web services, and service-oriented architecture (SOA)
Composite (Hybrid Hub) - Persistent master data and dynamic aggregation of transaction data; ability to fine-tune how much of transaction data is persisted in the hub; also fine-tune performance and availability by altering amount of master data persisted; utilizes XML, web services, service-oriented architecture (SOA)
Don't know
Not applicable

3E. How would you best DESCRIBE your TECHNICAL EVALUATION PRIORITIES?

	Most important					Least important
	1	2	3	4	5	6	7	8	9	10
Analytics
Architecture
Business Services
Connectivity
Data Management
Data Model
Developer Productivity
Identity Management
Infrastructure
Vendor Integrity

Analytics – Batch, online & inline business intelligence to close the loop between operational & analytical processes; additionally, data profiling to manage the “degree of trust” associated with a given master customer data source (e.g., completeness, uniqueness, accuracy, & lineage/history)
Architecture – Appropriate modality to support certain CDI requirements ranging from batch updates/matches to near real-time & even straight-through-processing
Business Services – Business process/transactions supporting primary customer lifecycle events (add name, identify unique customer, retire customer, et al); increasingly implemented as web services within framework of service-oriented architecture
Connectivity - Multi-model support for major usage/integration modes:
real-time, near real-time, & batch; additionally, pre-packaged integration processes & templates for connectivity to major application suites (CRM, ERP, SCM)
Data Management – Robust database capabilities to support large-scale scalability with the addition of consolidation/survivorship rules, definition/management of privacy rules, & data cleansing; additionally, audit trails for privacy & merge/purge operations
Data Model - Modeling of the complex many-to-many & hierarchical relationships between the enterprise, its business & consumer customers, as well as any intermediaries & other parties such as suppliers & brokers/distributors
Developer Productivity - Tools for the professional IT developer as well as business users; to support the customer management lifecycle; including such tools as rules engines, workflow, & GUI-based data stewardship
Identity Management - Matching/search capability with cross-referencing capability for “entity resolution”; additionally, the ability to centrally generate & manage “universal” master keys across the various systems using the CDI identity management capability
Infrastructure - Systems management & monitoring tools to manage large scale, mission-critical frameworks
Vendor Integrity - References are essential in determining if the CDI solution can meet the business’s mission-critical reliability, availability, & scalability requirements (“production references” not “proof-of-concepts”)

Section F. ABOUT YOUR ANTICIPATED 1st YEAR CDI ENVIRONMENT

1F. What is the number of CUSTOMERS/PARTY DATA ENTITIES targeted for the first 18 months?

2F. What are the PRIMARY ENTERPRISE APPLICATIONS which will INTEGRATE WITH THE CDI solution during the first 18 months?

3F. What is the number of BUSINESS UNITS SHARING MASTER CUSTOMER DATA?

4F. What is the number of PEAK MATCH/MERGE RATE (transactions per second)?

5F. What is the MAXIMUM # OF MASTER CUSTOMER RECORDS processed annually (unique customer IDs)?

6F. What is the number of 3rd PARTY DATA SOURCES TO AGGREGATE?

7F. What is the number of UNIQUE FIELDS KEPT IN CENTRAL CUSTOMER MASTER?

8F. Who are the DOMINANT DATA QUALITY VENDORS in use (not shelfware)?

9F. How well do you UNDERSTAND YOUR CLEANSE/MATCH/MERGE RULES?

10F. Do you foresee MANAGING RELATIONSHIPS INSIDE THE CDI HUB?
(e.g., B2C householding, B2B hierarchies)?

11F. Do you expect the hub to MONITOR/MANAGE TRANSACTIONS FROM END-TO-END?
(e.g. "complex financial transactions" - not merely "address changes")

G. ABOUT YOUR NEXT STEP

G1. When do you expect to make your CDI SOFTWARE PURCHASE DECISION?

G2. Which SYSTEMS INTEGRATORS are most likley to assist in your EVALUATION PROCESS?

G3. Which SYSTEMS INTEGRATORS are most likely to assist with your IMPLEMENTATION PROJECTS?

G4. Which CDI-MDM SOFTWARE SOLUTIONS are most likely to be on your SHORT LIST?

G5. How would you RANK your SOURCES OF CDI-MDM ADVICE?

	Most important		Least important
	1	2	3	4	5
Management consultants - e.g., BCG
Systems integrators - e.g., Accenture
Research advisory firms – e.g., CDI Institute, Gartner Group
Technical trade publications, - e.g., Billing World, DM Review
Managerial publications, e.g., CIO Magazine