DataDelta "Single Customer View "Accuracy Survey

(hosted by The CDI Institute)

This survey is the first of its kind, and faces unique challenges in the industry. Unlike traditional data quality metrics, there is no single, simple metric for quantifying the *accuracy* of a “single customer view” from Data Quality and Customer Data Integration (CDI) systems.

To address this issue, this survey is being conducted in two tiers:

(1) Below Summary Survey. Survey respondents by Sept 15, 2005 will receive free copies of the Summary Report and the forthcoming book “The Art & Science of Customer Data Integration” co-authored by Ed Allburn and Bill Inmon..
(2) An optional Detailed Survey. Based on scientific metrics from the new-to-market DataDelta analysis tool, this optional Detailed Survey is based on scientific metrics from DataDelta’s "1-Day Single Customer View Accuracy Analysis" service. All survey participants receive a 50% discount (a savings of $3,000) on this service. For more information, contact DataDelta at survey@DataDelta.com.

Your responses are confidential, and only aggregate totals will be reported. Approximate estimates are accepted, and unknowns may be left blank. You are also encouraged to have colleagues in other departments respond separately with their own opinions. Initial results will be presented at the 17th Annual Information Quality Conference held Sept 19-23, 2005 in Houston, Texas.

Section A - ABOUT YOUR ORGANIZATION

A1. Contact information.

Section B - ABOUT YOUR CUSTOMER DATA

B1.

Section C - ABOUT YOUR PROSPECT DATA

C1.

Section D. ABOUT YOUR SINGLE CUSTOMER VIEW PROJECT

D1.

Section E. SINGLE CUSTOMER VIEW ACCURACY REFINEMENT

E1.

Section F. SINGLE CUSTOMER VIEW accuracy results:

F1. How do you RATE your ACCURACY RESULTS
Not At All A Lot/Very Impt
1 2 3 4 5
How important is your Single Customer View?
How much refinement was done to the default business rules?
How accurate is your Single Customer View?
How confident are you in your accuracy appraisal?
How likely is it that your accuracy can be further improved?


Section G. SOURCES OF CDI AND DATA QUALITY RESEARCH

G1. How would you RANK your SOURCES OF CDI ADVICE?
Most important Least important
1 2 3 4 5
Management consultants - e.g., BCG
Systems integrators - e.g., Accenture
Research advisory firms – e.g., CDI Institute, Gartner Group
Technical trade publications, - e.g., DM Review
Managerial publications, e.g., CIO Magazine


THANK YOU for your invaluable time in contributing to the industry's understanding of this hot topic.

Ed Allburn, Pres/CEO, www.DataDelta.com
336-510-8885 eallburn@datadelta.com
-- and --
Aaron Zornes, Chief Research Officer, www.the-CDI-Institute.com
650-743-2278 aaron.zornes@tcdii.com

About DataDelta:
DataDelta's patent-pending technology analyzes & enhances the Single Customer View match accuracy of your CURRENT merge/purge, dedupe, householding and CDI data quality software, including custom in-house technology. Our unique, patent-pending technology also enables you to scientifically compare competing systems and see their true, previously hidden strengths & weaknesses for vendors such as Acxiom, Ascential, DataFlux, Firstlogic, Group 1 Software, Innovative Systems, Oracle, Siebel, Trillium and more.
"At DataDelta we don't make the match engine, we make your current match engine work better!"

About The CDI Institute:
The CDI Institute is the only research advisory firm focused exclusively on Customer Data Integration (CDI). The institute provides insight into the CDI decision making process in North America and Europe via a “trusted advisor” relationship with the CIOs, CTOs, enterprise architects, and CDI project leaders at 1,800+ Global 5000 enterprises currently engaged in CDI infrastructure build-out. Its MarketPulse™ reports monitor key dimensions of the CDI market via a series of ongoing industry-specific surveys. Its CDI Alerts™ newsletter provides IT organizations, CDI vendors, and investors hard-hitting insights into best practices as well as market observations. The institute’s analysts cover the full spectrum of CDI solutions providers – ranging from mega application vendors' offerings (e.g., Oracle CDH, SAP MDM, Siebel UCM) to best-of-breed (e.g., DWL, Initiate, Siperian) to systems integrators/managed service providers (e.g., Accenture, Acxiom, IBM BCS). The CDI Institute provides both IT executive management and CDI vendor product marketing clear direction for CDI-related advice – "independent, authoritative and relevant"
DataDelta is a trademark of DataDelta, Inc. All other trademarks are acknowledged as the property of their respective owners.